Data retention policy
Last updated 25 September 2026
This policy sets out how long Honest Glass Group Limited, trading as Vinealto, keeps personal data, and what happens to it at the end of that time. It sits beside our privacy policy.
Where we say a "scrambled form", we mean a one way code made from the data. It lets us recognise the same data if it comes back, but it cannot be turned back into the original.
How long we keep it
| What | How long | What happens then |
|---|---|---|
| Your account and everything on it: progress, answers, awards, certificate numbers, exam records, bookings | Until you delete your account | Deleted at once when you delete the account |
| Public register entry | Until you opt out or delete your account | Removed at once |
| Record of each award you hold: certificate number, award, date and the name on the certificate | Kept after you delete your account | Kept so that anyone you have shown a certificate to can still check it is genuine |
| Accounts never confirmed by the emailed link | 7 days | Deleted automatically |
| Purchase records and checkout confirmations, including your confirmation that you wanted access straight away and gave up the 14 day right to cancel | 6 years from the purchase, even if you delete your account | On account deletion, detached from the account and the email address replaced by a scrambled form; deleted after 6 years |
| Discount codes used | 6 years | Kept only with a scrambled form of the email address, so a code cannot be used again by joining again |
| Email addresses given on a form and never confirmed | 30 days | Deleted |
| Newsletter consent | Until you withdraw it | We stop sending at once. The record of your consent and its withdrawal is kept for 6 years after withdrawal, then deleted |
| Business registrations never confirmed | 30 days | Deleted |
| Confirmed business registrations with no business account | 2 years from our last contact | Deleted |
| Vinealto for Business menu records (when business sales open): the photographs of the menus and wine list a restaurant sends us, each version we make, our checks, and the restaurant's confirmation tick | 21 years after the subscription ends | Deleted. Kept this long because a claim about a child's allergy can be brought many years later |
| Feedback notes | The note itself is kept | The reply email address is removed after 2 years. The scrambled network address is removed after 12 months. If you delete your account, your name and email address are removed from your notes at once |
| At the Table photographs | Never kept | Read and discarded |
| At the Table read log: the time, the number of photographs, and a scrambled network address or your account number | 12 months | Deleted |
| Wine and dish names At the Table did not recognise | Kept | Held with nothing that identifies anyone |
| Email sending log | 2 years, or until you delete your account if sooner | The recipient address is replaced |
| Record of deleted accounts | 6 years | Deleted. Where an account was removed because it was never confirmed, the email domain on the record (for example the part after the @) is deleted after 12 months |
| Messages to elise@vinealto.com | 2 years after the last message in the conversation | Deleted |
| Restaurant contact details held for the Guide (the business contact details a restaurant publishes) | While the restaurant is in the Guide, or until it asks us to stop contacting it | Deleted, or marked so that we do not contact it again |
Notes
- Deleting your account. You can delete your account at any time on the website. The table shows what is deleted at once and the few records we keep afterwards.
- Why we keep purchase records for 6 years. If a payment is disputed, these records are our evidence of what you bought and what you agreed at checkout. Six years is the time within which a claim about a contract can be brought. They are detached from your account, so they are no longer linked to you by name or email.
- Accounts not used. We do not delete accounts for inactivity at present. In future, if an account has not been signed in to for 3 years, we will email you before we delete anything.
- Payments. Stripe, Apple and Google keep their own payment records under their own policies. Deleting your Vinealto account does not delete them.
- Where the law requires longer. If the law requires us to keep something for longer, or we need it to deal with a legal claim, we keep it for that time.