Most people come to the Coach because wine genuinely interests them and they want to understand it properly. The free Foundation is a real grounding, not a teaser, and if the subject grips you the higher stages go a long way further.
Career enhancement
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Knowledgeable wine staff lift both customer satisfaction and restaurant revenue. The Coach builds that knowledge methodically and gives you a structured way to show it. Even the free stage helps in a job interview or at someone else's table.
Become wine confident
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The first goal is simple: never feel uncertain handing back a wine list, choosing a bottle for dinner, visiting a winery, or asking a sommelier a question. Short sessions and ideas met in different contexts make the confidence genuine, not memorised.
Features
Evidence based
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Designed by a former professor using what is known about how adults actually learn: spaced returns, testing rather than telling, immediate feedback. The Coach learns from you too: how it is delivered is shaped by your feedback as you use it, and play is part of how the learning works.
Learning that stays with you
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Each question is tied to the book: a pairing you meet in a question returns in a chapter, so it stays with you. And it fits your life: five minutes in a queue or an hour on a Sunday, always picking up where you left off.
Accessible and affordable
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Start without paying anything and learn a great deal at Foundation. The paid stages cost a fraction of an equivalent classroom course, and the materials were built with accessibility in mind from the start, not as an afterthought.
The foundations and the wines people drink most, then the vineyard and the major sites of the rest of the world.
Two parts, studied in order. Part 1 is the foundations and the wines people drink most, and Part 2 the vineyard and the major sites of the rest of the wine world. The Bronze bundle opens Part 1 and the Silver bundle the whole Certificate.